WHAT IS DIGITAL MARKETING?
Digital Marketing is a type of marketing which uses digital technologies such as mobile phones, television, computers, social media platforms and other devices to promote various products and services and increase their sales.
COMPONENTS OF DIGITAL MARKETING:
WEBSITE MARKETING
EMAIL MARKETING
CONTENT MARKETING
PAY PER CLICK MARKETING
VIDEO MARKETING
SOCIAL MEDIA MARKETING
There are many types of jobs you can pursue but the highest paying jobs are –
SEARCH ENGINE OPTIMISATION (SEO) SPECIALIST:
Search engine optimisation means finding suitable keywords or highly demanded keywords for our website, So when people search those keywords our website should be reflected on top.
Eligibility:
Computer knowledge and how to operate google ads
Duties:
i. Finding keywords
ii. Creating campaign
iii. Regulating campaigns
SOCIAL MEDIA MARKETING MANAGER:
Social media marketing means to display ads of brand on social media platforms, create account on different platforms and engage with audience.
Eligibility:
i. Knowledge about social media
ii. Content Creation
Duties:
i. Active on social media
ii. Manage brands accounts
iii. Target audience related to product
iv. Engage with customers on social media
v. Creating social media campaign
PERFORMANCE MARKETING SPECIALIST:
Performance marketing is an advertising model where brands pay marketing platforms, agencies etc. when a specific action is completed.
Eligibility:
i. Technological knowledge
ii. Operate google ads
Workload:
i. Create ads
ii. Budget optimisation
iii. Analyse audience engagement
AI MARKETING SPECIALIST:
Artificial Intelligence is playing a vital role in recent years, So is AI marketing. AI marketing means using AI Tools to crate marketing campaigns, reach audience especially the new generation which has more AI knowledge,
Eligibility:
i. AI Specialist
Workload:
i. Creating marketing campaigns
ii. Use AI Tools
iii. Analyse consumer behaviour
DIGITAL MARKETING ANALYST:
Digital marketing means delivering product, brand name, trust etc. to consumers through different platforms, ads and own website. Analysing consumer behaviour, studying deviations in preferences, likes and dislikes is the role of an analyst. Also, suggesting preventive measures is duty of digital marketing analyst.
Eligibility:
i. Advance knowledge about digital marketing
ii. Google ads operator
Workload:
i. Analysing deviations
ii. Participation in meetings
iii. Reporting about campaigns and other activities
VIDEO MARKETING SPECIALIST:
In recent years majority of consumers like to see video ads rather than blogs, articles in newspapers etc. Making videos, reels, ads etc. on different social media and marketing platforms is role of a specialist. Also to reach target audience is duty of a video marketing specialist.
Eligibility:
i. Knowledge about content creation
ii. Know how to use AI Tools
iii. Delivering uniqueness
Workload:
i. Making videos
ii. Editing and Posting on platforms
iii. Taking feedback from customers
iv. Reporting authorities about likes and dislikes
EMAIL MARKETING SPECIALIST:
Some people think that fake brands and frauds are on social media. But, they think that genuine brands reach through E-mails, messages. Reaching consumers through emails is a type of personnel selling. Consumer engagement and Analysing the traffic on brand email id is the key role of a specialist. Following professionalism is role of email marketing specialist.
Eligibility:
i. Technological knowledge
Workload:
i. Sending emails
ii. Engaging with audience
iii. Providing customer services
iv. Reporting authorities about activities and problems
Common skills used across all types of jobs in digital marketing are:
i. Technological Knowledge
ii. Google Ads
iii. Analysing deviations in their fields
iv. Communication Skills
v. Knowledge to solve technical glitches
vi. Follow ethical code of conduct
Digital Marketing is a concept where we have to be ready for future change in trends as it is solely depended on technology and we know how rapidly technology changes. Nevertheless always practice your skills and learns new advance skills for good and higher packages jobs.
FREQUENTLY ASKED QUESTIONS:
Can we opt digital marketing as a safe career option in 2027?
Yes, as we are seeing big brands and upcoming brand are focusing on delivering their product, reaching audience through social media platforms, their own websites and E-commerce platforms. So they will highly need certified specialists and that’s where you are needed
Are there only job opportunities in digital marketing?
No, you can start your own business after having knowledge about digital marketing. For that you should opt a digital marketing course and then start as early as you can.
Does digital marketing offer jobs outside india?
Yes, after opting digital marketing you can apply for jobs in large multinational corporations which offer job security, perks and high salary.
Digital Marketing is now as important as any other course and it will offer career opportunities in upcoming years. Also people will be more advanced and it will also give them exposure to AI Tools. People will be highly experienced and qualified.
SOME NAME OF INSTITUTONS TO STUDY DIGITAL MARKETING FROM:
1. TECH EXPLICA
2. COURSERA
3. DIGITAL MARKETING INSTITUTE